This Privacy Policy explains how Tour of Africa Food Market (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website, create an account, place orders, contact support, interact on social media, or purchase from third-party sellers on our marketplace (“Vendors”). By using our services, you agree to the practices described below.
Information We Collect. We collect the information you provide directly, such as name, email, phone number, billing and delivery addresses, and account credentials. When you place an order, we collect order contents, delivery notes, and transaction details; payment card numbers are processed by our payment partners and are not stored by us. If you contact support, we collect messages, recordings (if applicable), and case notes. Through automated means, we collect device and usage data, including IP address, browser type, operating system, referring URLs, pages viewed, approximate location, and identifiers set by cookies, pixels, and similar technologies. If you are a Vendor, we collect business contact information, store profile details, payout preferences, and tax information necessary to operate your store. We may also receive information from delivery partners, payment processors, analytics providers, fraud-prevention vendors, and social media platforms when you engage with our pages or tools.
How We Use Your Information. We use personal information to operate and improve our services: to register accounts, authenticate users, process and fulfill orders, coordinate delivery or pickup, manage returns and refunds, and provide customer support. We personalize your experience by remembering preferences, recommending products, and streamlining reorders. We use data to monitor performance, debug issues, prevent and investigate fraud or abuse, enforce our terms, and comply with legal, tax, and accounting obligations. With your consent where required, we send marketing emails, SMS, and in-app messages about deals, new arrivals, and marketplace updates; you can opt out at any time. We may de-identify or aggregate data for statistical analysis, product development, and reporting.
Legal Bases for Processing (EU/UK Visitors). Where applicable, we rely on: (i) contract, to provide requested services; (ii) legitimate interests, including security, service improvement, and marketing to existing customers; (iii) consent, for certain marketing and cookies; and (iv) legal obligation, for record-keeping and regulatory requests.
Cookies and Tracking Technologies. We use essential cookies for authentication, cart, and checkout; analytics cookies to measure traffic and performance; and personalization/advertising technologies to remember preferences and evaluate campaigns. You can manage cookies through your browser settings and via our cookie preferences link. If you disable certain cookies, site features may not work as intended.
Sharing and Disclosure. We share information with trusted service providers who perform functions on our behalf: payment processors and fraud-prevention tools, cloud hosting and storage, delivery and logistics partners, analytics and customer-support platforms, email/SMS providers, and identity verification services. When you purchase from a Vendor, we share only the details required to fulfill the order (items, delivery name and address, and contact phone). We may disclose information to comply with law, respond to lawful requests, protect our rights and users, or in connection with a corporate transaction (merger, acquisition, financing, or sale of assets). We do not sell personal information for money. Some states define “sharing” for cross-context behavioral advertising; where applicable, you may opt out as described below.
Retention. We retain information for as long as necessary to provide the services and for legitimate business purposes. Typical retention periods include: orders, invoices, and tax records for seven years; account data while the account is active and for a reasonable period thereafter; support tickets for approximately two years; and marketing preferences for at least three years to demonstrate compliance. We may retain information longer to meet legal obligations or resolve disputes.
Security. We use administrative, technical, and physical safeguards to protect information, including encryption in transit (HTTPS), access controls, network segregation, and regular monitoring. No method of transmission or storage is completely secure; please protect your account credentials and notify us immediately of suspected unauthorized access.
Your Choices. You may update profile details, addresses, and communication preferences in your account. You may unsubscribe from marketing emails via the footer link and opt out of marketing texts by replying STOP; transactional messages about orders will continue. You may control cookies and location permissions through your device or browser.
Your Privacy Rights. Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information, to opt out of “sale”/“sharing” or targeted advertising, and to limit the use of sensitive information. To exercise rights, email support@toainternationalmarkets.com with the subject “Privacy Request” and provide sufficient details for verification. Authorized agents may submit requests where permitted. EU/EEA/UK visitors additionally may object to processing, request restriction, and withdraw consent without affecting lawful processing based on consent before its withdrawal. You also have the right to lodge a complaint with your local supervisory authority.
Children’s Privacy. Our services are not directed to children under 13. We do not knowingly collect data from children. If you believe a child provided information, contact us to delete it.
International Data Transfers. We operate in the United States. When information is transferred outside your region, we use lawful transfer mechanisms (such as Standard Contractual Clauses) and implement appropriate safeguards.
SMS/WhatsApp and Calls. By providing a phone number, you agree to receive transactional communications about orders, delivery, and support. Marketing texts are sent only with consent. Message and data rates may apply. Reply STOP to marketing texts to opt out; you will still receive essential order updates.
Marketplace Vendors. Vendors are independent sellers. When you buy from a Vendor, they become responsible for the data they receive to fulfill your order. Vendors must comply with applicable privacy laws; please review their policies when purchasing from them.
Third-Party Links and Social Media. Our site may link to third-party websites or include social media tools (Twitter, Instagram, YouTube, Telegram). We are not responsible for their privacy practices. Review their policies before sharing information.
Changes to This Policy. We may update this Policy to reflect changes in our practices or legal requirements. We will post the revised date at the top and, where appropriate, notify you by email or site notice. Continued use after changes constitutes acceptance of the updated Policy.
Contact Us. If you have questions or would like to exercise your rights, contact: Tour of Africa Food Market, 2313 S MO 291 HIGHWAY INDEPENDENCE, MO 64057 +1 (816) 207-7190 • support@toainternationalmarkets.com We operate 24 hours, Monday through Sunday.
